That was the kind of drinking game we played in college as well. In many drinking games, taking a shot is a penalty -- completely backwards, from our point of view. We wanted to drink, quickly and copiously. So we invented games much like "U Chug", where it was impossible not to get completely smashed in short order.
The games eventually devolved into one (for which the name was either forgotten or never existed) in which everyone present had to drink whenever any participant said the words "I object". Someone could object to a statement made by another player, to something on TV, to anything. Naturally, it didn't take long before everyone was objecting to everyone else's objections, and the vicious circle had begun.
Of course, one of the most famous (and difficult) drinking games involves the song Roxanne by The Police. In this game, you take a drink every time they utter the word "Roxanne" -- you really need to have a lot of drinks lined up in advance and/or someone very quick dedicated to giving you prompt refills. I did this once, just because I wanted to be able to say I had done it -- because just about everyone I knew had heard of this game, but none had ever actually tried it.
So, does anyone have any objections?