They're going to test-market Pop Tarts stuffed with baked beans in New Zealand, for eventual sale in the UK. Haggis Pop Tarts can't be far behind.
"…it may then be something for the UK market, given that we are the world's biggest bean-eating nation," said Heinz spokesman Nigel Dickie. "We want to find more convenient ways of delivering consumers' favourite beans."Are they garnished with lark's vomit?